Creativity For Innovation Management: Tools And Techniques Creative Thinking In Practice John Bessant Routledge Αγγλικά Βιβλία Economics Business &

Creativity For Innovation Management Is A Rigorous Yet Applied Guide Which Illustrates What Why It Matters And How Can Be Developed At Both Individual Group Levels Unlike Many Technique-Oriented Books This Book Combines Theory With Practice Drawing On The Latest Research In Psychology Organisational Behaviour Entrepreneurship Text Provides Range Of Opportunities To Explore Innovative Creative Processes Develop Them Via Activities Linked Relevant Tools Techniques As Well Real-Life Case Studies By Working Through Key Competence Areas Personal Then Team Demonstrates Students Build Entrepreneurial Practices Strong Teams Organisations That Encourage Facilitate Thinking Second Edition Has Been Updated Throughout Including New Chapter Exploring Impact Emerging Technologies Further Material Human-Centred Design Crowdsourcing Collaboration Platforms Cross-Cultural Differences Textbook Ideal Postgraduate Professionals Who Want Excel Developing Applying Their Own Work Online Resources Complement Access Supporting Video Audio Cases Support Learning Teaching Σελίδες: 272 Διαστάσεις: 17 4X17 4Cm