Data Analytics For Business: Lessons Sales Marketing And Strategy Ira J Haimowitz Routledge Αγγλικά Βιβλία Economics Business & Finance Management

Interest In Applying Analytics Machine Learning And Artificial Intelligence To Sales Marketing Has Grown Dramatically With No Signs Of Slowing Down This Book Provides Essential Guidance Apply Advanced Data Mining Techniques Real-World Business Applications The Foundation Text Is Author’s 20-Plus Years Developing Delivering Big Solutions Across Multiple Industries: Financial Services Pharmaceuticals Consumer Packaged Goods Media Retail He Guidelines Summarized Cases For Those Studying Or Working Fields Science Engineering Also Offers A Distinctive Style: Series Essays Each Which Summarizes Critical Lesson Step-By-Step Process Specific Examples Successes Failures Executives Project Managers Professionals Graduate Students Will Find Clear Comprehensive Ideal Companion When Navigating Complex World Σελίδες: 162 Διαστάσεις: 15 2X15 2Cm