Decoded: The Science Behind Why We Buy Phil Barden John Wiley Sons Inc Αγγλικά Βιβλία Economics Business & Finance And Management

A Groundbreaking Exploration Of Purchasing Behaviour And Its Essential Role In Smarter Marketing Practices To Benefit Your Organizationif You Understand Why People Buy Are Already One Step Ahead Reaching Out Them Effectively With Products Services Decoded: The Science Behind We Offers Into Book Specifically Demonstrates Decision Has Proven Invaluable Field By Helping Explain Behaviours Decoded Delivers Practical Framework Guidelines For Applying Use Every Day As Professional Can Look This Behavioural Knowledge Timely Case Studies An Understanding Methodologies You\ Ll Gain Advice On How Employ About More Effective Brand Management From Strategy Implementation New Product Development Also Useful Insight Latest Research Consumer Motivations That Lead Decisions Learn What Happens Human Brain Buyers Make Their Choices Updated Edition Provides Material Marketers Apply Informed Successful Jobs Be Done (Jtbd) Approachtake Closer At Ferrero Neuroscience Study Supports Jtbdsee Relevant Jtbd Workdiscover Engage Customers Through Digital Touchpoints If Re Practitioner Will Enhance Day-To-Day Work Helps See Come Together Immerse Yourself Stronger Base Develop Strategies Implement Plans Meet Customer Needs Innovation Σελίδες: 336 Έτος Έκδοσης: 0929 Διαστάσεις: 15 2X15 2Cm