Designing Brand Identity: A Comprehensive Guide To The World Of Brands And Branding Rob Meyerson John Wiley Sons Inc Αγγλικά Βιβλία Arts Graphic

Revised And Updated Sixth Edition Of The Best-Selling Guide To Branding Fundamentals Strategy Process It’s Harder Than Ever Be Brand Choice—In Many Markets Technology Has Lowered Barriers Entry Increasing Competition Everything Is Digital Need For Fresh Content Relentless Decisions That Used Straightforward Are Now Complicated By Rapid Advances In Pandemic Political Polarization Numerous Social Cultural Changes Designing Identity Been Throughout Address Challenges Faced Professionals Today This Book Demystifies Explains Gives Practitioners A Roadmap Create Sustainable Successful Brands With Each Topic Covered Single Spread Celebrates Great Design While Adding New Thinking Case Studies Future-Facing Global Perspectives Organized Into Three Sections—Brand Basics Studies—This Includes: Over 100 Subjects Checklists Tools Diagramsmore 50 All-New Describe Goals Solutions Resultsnew On Artificial Intelligence Virtual Reality Justice Evidence-Based Marketingadditional Examples Best Most Important Work Past Few Yearsover 700 Illustrations Touchpointsmore 400 Quotes From Experts Ceos Guruswhether You’re Project Manager Your Company’s Rebrand Or You Educate Staff Students About Quintessential Resource Research Execution Launch Governance Compendium Success Practices Inspiration Σελίδες: 352 Έτος Έκδοσης: 0523 Διαστάσεις: 22 4X22 4Cm