Digital Marketing: A Practical Approach Alan Charlesworth Routledge Αγγλικά Βιβλία Economics Business & Finance And Management

Digital Marketing: A Practical Approach Provides Step-By-Step And Comprehensive Guide To Implementing The Key Aspects Of Marketing Building On Previous Editions This Fully Updated Fourth Edition Takes An That Prepares Students For Active Role In As Well Topic-Based Exercises Text Also Includes Case-Study – Based Theory Recognized Good Practice Which Will Ensure Readers Be Able Analyse Situations Within Work Place Identify Most Appropriate Course Action Implement Strategies Tactics Help Organization Meet Its Online Objectives Updates New Include:the Influencerdirect Consumer (Dtc) Omni-Channel Retailingindividuals’ Privacy Organizations Gathering Storage Their Personal Dataethical Impact Environmentseo Google’s Development ‘Zero Click’online Ad Fraudupdated Resources Available Via Author’s Own Sitethis Essential Equips Advanced Undergraduate Postgraduate Executive Education With Tools Undertake Any Variety Support Material Both Instructors Links Articles Opinion Pieces Powerpoint Lecturer Slides Questions Chapter Σελίδες: 356 Διαστάσεις: 17 4X17 4Cm