Digital Pricing Strategy: Capturing Value From Innovations Routledge Αγγλικά Βιβλία Economics Business & Finance And Management

Digital Pricing Strategy Provides A Best-Practice Overview Of How Companies Design Analyze And Execute Strategies Bringing Together Insights From Academic Professional Experts Globally The Text Covers Essential Areas Value Data Platform Subscriptions Monetization Global Environment Case Studies Examples Interviews Leading Organizations Including Zuora Honeywell Relayr Alcatel Lucent Abb Thales General Electric Illustrate Key Concepts In Practice To Aid Student Learning Chapter Objectives Summaries Questions Feature Every Alongside Powerpoint Slides Test Bank Available Online For Lecturers Comprehensive Applied Its Approach This Postgraduate Mba Executive Education Students With An Understanding Capabilities Processes Tools That Enable Executives Effectively Implement Transformations Capture Innovations Σελίδες: 312 Διαστάσεις: 17 4X17 4Cm