Hegarty On Advertising John Thames Hudson Ltd Αγγλικά Βιβλία Economics Business & Finance And Management

A Revised And Expanded Edition Of The Book Described By Books Monthly As \ An Absolute Gem Bible In Fact\ If Future Is Going To Be Creative Then Hegarty On Advertising Points You Right Direction Written One World\ S Legendary Men This Best-Selling Contains Five Decades\ Worth Wisdom From Man Behind Hugely Influential Campaigns For Brands Such Levi\ Audi Boddingtons Lynx New Improved John Reveals What Lies Great Idea Effective Ingredients Successful Brand Way Wrong Run Launch Agency Why Should Always Question Brief Art Pitching Potential Client Central Role Storytelling Impact Technology Rapidly Evolving Industry Importance Dealing With Succession That Isn\ T Enough Read Final Chapters Winemaking Garage Soho Startup Incubator He Has Co-Founded Find Out Happens When Becomes Ideas Sold Him Both Credo Creativity Brilliantly Entertaining Memoir Provides Unparalleled Insight Through Stories Anecdotes About Agencies Which Played Vital Many Characters Whom Worked Along Packed Straight-Down-The-Line Generous Engaging Witty Advice It Will Immense Appeal Across Whole Spectrum Those Who Want Work Chief Executives Understand Power Value Sell Σελίδες: 248 Έτος Έκδοσης: 2023 Διαστάσεις: 16 6X16 6Cm