Key Account Management: The Definitive Guide Malcolm Mcdonald John Wiley Sons Inc Αγγλικά Βιβλία Economics Business & Finance And Management

\ This Book Is Crammed With Distilled Practical Wisdom For Key Account Managers And Their Directors Organizations Claiming To Practise Management Should Equip Everyone Involved A Copy So They Really Understand What Are Supposed Be Doing Anything Less Just Old-Fashioned Selling Developing Successful Business-To-Business Relationships More Customers In Highly Competitive Markets Requires Processes Skills That Go Beyond Traditional Activity The Very Best State-Of-The-Art Strategies Set Out Clearly By Intentionally Known Authors Who Have Worked At Highest Levels Strategic Worldwide Than Probably Any Other Leading Advisors Based On Hugely Influential It Looks At: Why Has Become Critical Commercial Success?What Challenges How Do Companies Respond?What Part Does Play Planning?How Build Profitable Customers?How Actually Work?What Manager Look Like He She Need?How Evaluated Rewarded?How Achieve Management? Addressing These Questions Woodburn Mcdonald Provide Tools Success Honed Tough Consultancy Projects Boards Of Some World\ S Stresses Elements Matter - From Customer Categorization System Works Analyzing Needs Accounts Understanding New Required Ensuring Plans Implemented Real Approach Backed Tested Principles Latest Research Renowned Cranfield School Comes Taught Most Powerful Demanding Still Make Money Essential Reading All Senior Responsibility Or Marketing Sales Executives Clear Authoritative Also Makes An Outstanding Text Serious Mba Executive Student As Well Company Σελίδες: 496 Έτος Έκδοσης: 0121 Διαστάσεις: 19 1X19 1Cm