Loved: How To Rethink Marketing For Tech Products Martina Lauchengco John Wiley Sons Inc Αγγλικά Βιβλία Social Sciences Politics - Current Affairs

Most Tech Companies Get Marketing Wrong Because They Don\ T Know How To Do Product Right The Next In Bestselling Svpg Series Loved Shows What Leaders Like Apple Netflix Microsoft And Salesforce Well Apply It Transform At Your Company Best Products Can Still Lose Marketplace Why? Are Beaten By With Stronger Good Is Difference Between “Also-Ran” Versus That Lead Yet Widely Misunderstood Although Includes Segmenting Customers Positioning Creating Collateral Supporting Sales Teams Great Achieves Much More Directs Way Bring Market Shapes World Thinks About Category Inspires Others Tell Product’s Story Part Of Including Inspired Empowered Explains Fundamentals Best-In-Class For Marketers Founders Any Leader A Vision Sharing Her Personal Stories As Former Netscape An Advisor Silicon Valley Startups Venture Capitalist Uc Berkeley Engineering Graduate School Lecturer Martina Lauchengco Distills Decades Lessons Gleaned From Working Hundreds Make Definitive Guide Modern Dozens Trenches Newer Just Beginning Their Journey Book You: Centrality Successthe Key Skills Actions Required Wellthe Four Themhow Hire Organize Marketinghow Optimize Crucial Collaboration Other Functionsone-Sheet Frameworks Tools Agile Practices Help Simplify Elevate Invitation Rethink Tired Notions Practice Dynamic Customer Market-Centric Version Creates Raving Fans Helps Achieve Full Potential Σελίδες: 288 Έτος Έκδοσης: 0314 Διαστάσεις: 15 8X15 8Cm