Managing Public Relations: Business Principles And Tools For Strategic Communication 2E Peter M Smudde Routledge Αγγλικά Βιβλία Economics & Finance

The Second Edition Of Managing Public Relations Introduces Students To Key Concepts And Practices Involved In Day-To-Day Running A Pr Operation Whether It Is Company Department An Independent Agency Or Any Organized Group Focused On Book’s Unique Approach Places Function Within Broader Context Organization Equipping With Essential Business Knowledge Perspective Skills Needed When Starting Out Their Careers This Has Been Fully Updated Throughout Includes:current Examples Testimonials From Across Globe As Well \ Executive Viewpoints\ Expanded Content Strategic Planning Budgeting Financial Statementsdetailed Commentary Topics Relevant Modern Workplace Including Remote Managementconsideration Diversity Inclusion Equity Access Pradditional Use Analytics Measuring Return Investment (Roi)Updated Online Material Instructor’s Manual That Incorporates Problem-Based Questions Example Assignments Activitiesa Highly Practical Comprehensive Guide Textbook Should Be Reading For Advanced Undergraduate Postgraduate Studying Management Communications Marketing Σελίδες: 340 Διαστάσεις: 17 4X17 4Cm