Marketing 6 0: The Future Is Immersive Iwan Setiawan John Wiley Sons Inc Αγγλικά Βιβλία Economics Business & Finance And Management

Rediscover The Fundamentals Of Marketing Along With Rise Metamarketing From Best In Business 6 0 Celebrated Promoter “Four P’s ” Philip Kotler Explains How Marketers Can Use Technology To Address Customers’ Needs And Make A Difference World New Age This Book Provides Way Integrate Technological Model Evolution Dramatic Shifts Consumer Behavior That Have Happened Last Decade Readers Will Learn About: Building Blocks Metamarketinggeneration Z Generation Alpha Technologies They Dailyhow Tap Into Metaverses Extended Realitythe Potential Obstacles Solutions For Creating More Interactive Immersive Experience Has Evolved Global Challenges Changing Customer Expectations Incorporating Sustainability Themes Engagement Are Essential Businesses Remain Relevant Indeed Shifted Traditional Digital But Most Customers Still Value Some Forms Human Interaction As Result Multichannel Omnichannel Become Popular Among Aiming Leverage Both Goes Beyond Offers Genuine Physical Convergence By Providing Across Spaces Σελίδες: 256 Έτος Έκδοσης: 0118 Διαστάσεις: 16X16Cm