Marketing Plans: Profitable Strategies In The Digital Age Dave Chaffey John Wiley Sons Inc Αγγλικά Βιβλία Economics Business & Finance And Management

The Latest Edition Of Leading And Internationally Bestselling Text On Marketing Planning In Newly Revised Ninth Plans A Team Renowned Strategists Professors Delivers Fully Updated Version Gold Standard Textbooks Book Contains Proven Start-To-Finish Approach To Your Firm’s Is Complemented By Brand-New Content Digital Sustainable Authors Have Also Included Best-Practice Guidance Omnichannel Management Integrated Communications Key Account Customer Experience Provides: Step-By-Step Process For Coordinating Strategy Planningmethods Create Powerful Differentiated Value Propositionstools Prioritise Efforts Segments Strategies That Will Deliver Greatest Returns Growth Profitslessons From Leaders How Embed World-Class Within Organisation Perfect Students Executives Alike Sales General 9Th Remains World’s Resource Critical Topic Σελίδες: 656 Έτος Έκδοσης: 0412 Διαστάσεις: 18 8X18 8Cm