Professional Services Marketing: How The Best Firms Build Premier Brands Thriving Lead Generation Engines And Cultures Of Business Development Success

A Proven Approach To Revenue-Generating Marketing And Client Development Professional Services Is Fully Field-Tested Research-Based For Firms The Book Now In Its Second Edition Covers Five Key Areas That Are Critical Want Grow Become More Profitable: Creating Growth Strategy Establishing Brand Reputation Implementing Communications Program Executing Lead Generation Strategies Developing Business By Winning New Clients You Will Also Read Real-World Case Studies Illustrate Major Points As Well Quotes Stories From Well-Respected Professionals Industry Features Research Updates Throughout Including Chapters On Social Media Online Interviewsauthors Mike Schultz John E Doerr Coauthors Of Wall Street Journal Inc Magazine Bestseller Rainmaking Conversations Lee W Frederiksen Coauthor Serviceswill Be Widely Promoted Via Multiple Routes Direct Mail Any Size Can Use This Attract Their Service Businesses Σελίδες: 368 Έτος Έκδοσης: 0524 Διαστάσεις: 15 8X15 8Cm