Shoemaker : The Untold Story Of British Family Firm That Became A Global Brand Joe Foster Αγγλικά Βιβλία Economics Business & Finance And Management

The Remarkable Story Of How Joe Foster Developed Reebok Into One World\ S Most Famous Sports Brands Having Started From A Small Factory In Bolton Since Late 19Th Century Family Had Been Hand-Making Running Shoes Supplying Likes Eric Liddell And Harold Abrahams - Later Immortalised Film Chariots Fire As Well Providing Boots To Football League Clubs But Feud Between Foster\ Father Uncle About Direction Their Business Led His Brother Jeff Setting Up New Company Inspired By Success Adidas Puma So Was Born At First Money Short That Wife Live Rundown While Machinery Made Placed Around Edge Floor Because It Weak Could Have Collapsed If They\ D Positioned Middle This Inauspicious Start Major Player Equipment Field Began Emerge Joe\ Marketing Vision 1980S Become Global Phenomenon When They Were Latch Onto Potential Aerobics Craze Jane Fonda Soon Reeboks Being Seen On Hollywood Red Carpets Even Aliens Where Sigourney Weaver Wore Pair Alien Stompers Like International Bestseller Shoe Dog Nike\ Phil Knight Shoemaker Is Powerful Tale Triumph Against All Odds Revealing Challenges Sacrifices Go Creating World-Beating Brand Also Local Can Transform Itself With Right Products Something Much Bigger Έτος Έκδοσης: 2021 Διαστάσεις: 13 1X13 1Cm