Strategic Innovation Management John R Bessant Wiley Sons Inc Αγγλικά Βιβλία Economics Business & Finance And

This First Edition Of Strategic Innovation Management Is An Exciting New Addition To The Established Bestselling Texts Managing And Entrepreneurship Written By Joe Tidd John Bessant Aimed At Students Taking Courses In Business Studies As Well Non-Specialist Other Disciplines Book Provides A Practical Accessible Evidence-Based Approach Wide Range Contexts Including: Manufacturing Services Small Large Organizations Private Public Third Sectors Text Has Been Designed Be Fully Integrated With Portal Www Innovation-Portal Info Which Contains Extensive Collection Additional Resources For Both Lecturers Including Teaching Case Media Clips Tools Seminar Assessment Activities Over 300 Test-Bank Questions Σελίδες: 448 Έτος Έκδοσης: 0314 Διαστάσεις: 18 5X18 5Cm