Strategic Integrated Marketing Communications Larry Percy Routledge Αγγλικά Βιβλία Economics Business & Finance And Management

This Book Provides A Disciplined Systematic Look At What Is Necessary To The Planning And Implementation Of An Effective Integrated Marketing Communications (Imc) Programme Throughout Attention Paid Balancing Theory With Practical Application How Successfully Implement For Communication Step-By-Step Knowledge Understanding Builds Through Starting By Laying Foundation Provide Context Looking Role Imc In Building Brands Strengthening Companies Then Considers Goes Into Developing Executing Messages Ensure That They Are Consistent Consistently Delivered Regardless Media Detailed Overview Strategic Process Provided Illustrated Numerous Examples Cases Along ‘Desktop’ Tools Worksheets Implementing Plan 4Th Edition Classic Textbook Has Been Fully Updated Includes:updated Expanded Coverage Digital Including Issues Relating Privacy Strategynew Sections On Setting Campaign Budgets Brand Architecture Target Audience Action Objectives Social Such Practices As Gamification Experiential Marketingextended Content International Advertising Shared Cultural Valuesthe Introduction Channels-Based Typology Communicationupdated Case Studies Comprehensive Accessible Guide Steps Should Be Core Reading Students Studying Principles Management Σελίδες: 304 Διαστάσεις: 17 4X17 4Cm