Television Brandcasting: The Return Of Content-Promotion Hybrid Jennifer Gillan Routledge Αγγλικά Βιβλία Industry & Industrial Studies

Television Brandcasting Examines U S Television\ Utility As A Medium For Branded Storytelling It Investigates The Current And Historical Role That Content Promotion Hybrids Of Two Have Played In Disseminating Brand Messaging Influencing Consumer Decision-Making Juxtaposing Period Transition With 1950S-1960S Jennifer Gillan Outlines How Each Era New Technologies Unsettled Entrenched Business Models An Emergent Viewing Platform Threatened To Undermine Established One Providers Worried Over Behavior Once-Dependable Audiences Anxieties Led Advertising Experiments Including Disneyland Series Embedded Rock Music Videos Ozzie Harriet Credit Sequence Integration Modern Family\ Parent Company Episodes Second Screen Initiatives Social Tv Offering Contemporary Classic Examples From American Broadcasting Disney Channel Abc Family Showtime Alongside Such Bewitched Leave Beaver Laverne Shirley Pretty Little Liars Individual Chapters Focus On At Level Network Schedule \ Blu-Ray Dvd Digital\ Combo Pack Promotional Short Cause Marketing Campaign Across Media This Follow-Up Her Successful Previous Book Media: Must-Click Provides Vital Insights Into Expansion Brand-Centric Culture Σελίδες: 276