The Halo Effect: How Managers Let Themselves Be Deceived Phil Rosenzweig Simon Schuster Ltd Αγγλικά Βιβλία Economics Business & Finance And Management

Too Many Of The Most Prominent Management Gurus Today Make Steel-Clad Guarantees Based On Claims Irrefutable Research Promising To Reveal Secrets Why One Company Fails And Another Succeeds How You Can Become Latter Combining Equal Measures Solemn-Faced Hype A Whole Body Delusions Statistical Otherwise These Self-Styled Experts Cloud Our Ability Think Critically About Nature Success In Business Like Virus Fundamental Errors Thinking Infect Much What We Read Whether Leading Magazines Scholarly Journals Or Bestsellers Central Among Is Halo Effect Tendency Part Point High Financial Performance Successful Then Spread Its Golden Glow All Attributes: Clear Strategy Strong Values Brilliant Leadership Outstanding Execution But Should Same Company\ S Sales Head South Very Attributes Are Turned Their Heads Derided For Poor Decision Making Across Board - Suddenly Was Wrong Culture Complacent Leader Became Arrogant Not Only Points Out That Keep Us From Understanding Also Suggests More Accurate Way This Approach Focusing Strategic Choice While Recognizing Inherent Riskiness Both Clarifies Priorities Managers Face Irreverent Witty Rosenzweig Uncanny His Puncture Pretentious Balloons Some Sacred Cows Σελίδες: 288 Έτος Έκδοσης: 0605 Διαστάσεις: 13X13Cm